Ever search for your own business on Google and find your competitors showing up first? That’s not just annoying—it’s costing you leads and sales.
If your website isn’t showing up when farmers are searching for equipment or services, bad SEO could be the reason. SEO—Search Engine Optimization—is what helps Google understand who you are and why your site should be seen first. If it’s not dialed in, your competitors will keep outranking you—even if their business isn’t better.
Today, we’ll break down:
If you’re tired of being buried in search results, this is where you start.
Think about what a typical farmer does before calling you—they Google it. Whether it’s “best compact tractor for small farms” or “custom fertilizer application near me,” they’re making decisions based on who shows up first.
If your website isn’t on page one, you’re not even in the running.
That’s where SEO steps in. A well-optimized website will do the following:
You don’t have to be doing everything wrong for SEO to cost you. Even one or two weak areas—like slow site speed or missing keywords—can push you below the competition.
If your site:
…then Google likely sees your competitors as more relevant.
1. Start with Keywords Farmers Actually Use
Use terms they’re typing into Google. Tools like Google Keyword Planner or SEMrush can help, but so can your own sales conversations.
Examples:
Use these naturally in your product pages, blog content, and headlines.
2. Clean Up Your On-Page SEO
Each page on your website should be built for both people and search engines. That means:
It’s not about stuffing keywords. It’s about making sure Google knows what each page is about.
3. Fix the Technical Issues
You can’t win in search if Google can’t properly load or read your site. Run a quick audit for:
These are foundational—and often overlooked.
4. Build Authority with Backlinks
Google wants to see that others trust your site. The more high-quality sites that link to you, the more credible you look.
Ways to build links:
5. Don’t Skip Local SEO
If you serve a local market, make sure you show up when someone searches nearby.
Local SEO must-haves:
6. Publish the Right Kind of Content
Search engines reward sites that stay active and useful. That means:
The more relevant your content, the longer people stay on your site—and the more Google trusts you.
7. Monitor, Measure, Adjust
SEO is not a one-time setup. It’s ongoing.
Track:
Use free tools like Google Analytics and Google Search Console to keep an eye on how you’re doing.
If your competitors are outranking you, it’s not luck. It’s strategy. And the good news? You can change that.
Fixing your SEO means more visibility, more qualified traffic, and more sales from the people already looking for what you offer.
Need help? At Fastline Marketing Group, we specialize in SEO for ag businesses. Whether you’re selling equipment, offering services, or trying to grow your reach—we’ll help you rank higher, faster.